Aisha Rahman
Lifecycle GTM Engineer
The right lifecycle message, triggered by what customers actually do.
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About Aisha
I build event-driven journeys for activation, adoption, and expansion. I work with product and marketing teams to define the events that matter and turn them into thoughtful customer communication.
My projects include event taxonomy reviews, onboarding journeys, and experiments for stalled accounts. I pay attention to exclusions, timing, and measurement so customers receive messages that make sense in their situation.